SEO is still relevant in the year 2022, but it is not the only marketing solution out there. SEO should be one of your marketing efforts, not the only one. One must focus on UX design as well. SEO is not about cramming keywords through your content, it is about producing meaningful, engaging and catchy content that is relevant to the user. For starters, the competition is going to be even more intense. That doesn’t mean you shouldn’t try though.
Discover Six best Ways to Improve your Site’s Ranking (SEO)
6 Incredible SEO Marketing Strategy Hacks
Improve Your Search Engine Rankings
If you want to keep your brand’s page at the top of Google’s search engine rankings, you’ll have to up your game in SEO. As you plan on marketing your business with a new segment this year, you can improve your existing SEO marketing strategy by taking note and implementing some SEO trends.
Quality Content
“Content is king” and Google will reward you with a high ranking when you have great content that’s extremely valuable to other people. But be aware of what they look at when they consider whether or not a website should rank, because sometimes your content needs to be supported by many factors before Google can consider it as quality content. Google places strict regulations on content these days, so be careful to always follow them.
Top Tips For Creating High Quality Content
- Accuracy
The Best content is much like timeless fashion. It needs to suit the needs of its target audience and look as good as new for years to come. Most importantly content should be accurate & relevant to the audience.
- Readability
Content should be clean, clear and easy to read or skim through. Ensure that the information is easily digestible by using a simple vocabulary and keeping it short. Improve the readability of your content with white space such as paragraphs, images or bullet points! To make it authoritative you can cite credible websites like Forbes, Wikipedia these resources add trust to your content.
- FAQ
Write short, specific answers to some commonly asked questions about your product. You can include google suggested questions or dig down questions from forums like Quora, Reddit.
- Developing a Blog Content Strategy
Your content strategy consists of all kinds of different things: blogging, newsletters, videos etc. Pick the Best Content Marketing Platforms & get the most out of content strategy
Optimize Your Website For Voice Search
Voice search is the trend. About 58% of consumers use voice search when looking for local business information. The arrival of smart speakers and voice activation in vehicles caused a voice to become the primary form of search, or when talking to our devices rather than typing into them.
How Can You Nail Voice Search
- Write blogs on questions & answer pattern
- Include FAQs on your website.
- Create conversational content – which essentially means writing with a wide variety of keywords
To increase the number of clicks you’re receiving from mobile keyword searches, make sure long-tail keywords are structured as questions. Boost your click-throughs by ensuring answers to these questions are accurate and full of informative facts!
Focus On Technical SEO And Site Speed
Technical SEO
Users tend to get frustrated when they encounter technical issues on your website. Luckily, there are tools like DeepCrawl, Screaming Frog that can help you uncover these types of problems. Start fixing technical flaws to have a competitive advantage.
Invest In The Core Web Vitals
As per Google’s latest algorithm, Core Web Vitals are a ranking factor.
There are several steps you can take as a webmaster to ensure that Google can easily crawl your site and provide better results for your target audience. Google’s web. Dev offers great advice on how to improve your LCP, FID, and CLS to improve both your users’ experience and your rankings. That’s why it’s so important that you understand what Google is looking for when determining relevance (i.e.: user experience) on the search engine page.
Technical SEO Audit Tools
Use tools Finteza, and Lighthouse to determine what is slowing down your website and how you can fix these issues.
Ensure Your Website Remains Accessible
Every internet user, including those with disabilities, should be able to see your website and access the content that you publish.
Top Tips for Making a Website Accessible
- Ensure all the images you publish have ALT tags so that they’re readable by people using screens.
- Ensure that your website meets all Web Content Accessibility Guidelines (WCAG)
- Ensure that the screen reader can read text and widgets on your site by adding ARIA attributes.
Link Building Plan
Relevance matters the most these days but having good links won’t do any harm.
Easy Link Building Strategies
- Get a link from high authority sites in your industry to have
- Ensure you focus on quality links from authority sites in your industry and hyperlink them to your site.
- The purpose of link building is to encourage other websites to link to your website too.
- Ensure only to publish content people can use as reference.
- Ask authority sites in your industry to link one or two of your blogs or web pages. Most site owners will offer guest blogs for backlinking.
Research User Intent
First off you need to know your target audience. If not then start building the persona of your customer. Then, create a list of keywords that will help them find you easily online. Use Google’s keyword planner or another keyword search tool to see which phrases and topics have the most traffic.
Keyword Research Process
